Comité national pour l'éducation et la sensibilisation du public

The Public Education and Awareness Committee (PEAC) facilitates interprovincial collaboration in the development and implementation of public education and awareness strategies. Organ donation and transplantation is complex and not well understood by the public. There are many misconceptions that contribute to barriers to registering intent to donate or consenting to donation. Educating Canadians, fostering a culture of donation and increasing the number of conversations about donation, and ultimately the number registered organ and tissue donors, is part of a comprehensive system-wide approach to increasing donation rates in Canada. Our collective aim is to shift Canadian attitudes so that donation is accepted as a social responsibility and donation becomes the norm, not the exception.

Goals and objectives

  • Increase the number of registered donors in Canada
  • Ensure all Canadians have accurate information to make an informed decision about donation
  • Construct strong, simple, coordinated national messaging to encourage Canadians to act on their decisions about donation
  • Conduct research on public opinions and attitudes, and keep abreast of international advancements, to continuously inform strategy and activities
  • Collaborate on a national approach to engage with external stakeholders, organizations and interest groups
  • Develop a national public education strategy

The PEAC shall function under the authority of the ODTEAC, and recommendations will be made using a coordinated, collaborative approach.

Membership

Committee core membership includes representatives from each jurisdiction who have direct oversight for OTDT public awareness initiatives, campaigns and communications within their respective organ donation organization and transplant programs. They understand processes used to identify the need for and impact of public education and awareness activities and initiativesand are able to engage their respective health system team to provide advice and direction on related matters.

Three times a year PEAC broadens its membership to host a community forum meeting to foster continued knowledge exchange related to education and awareness activities and intiatives. The community forum meetings take place in October, February and June. 

Comité national pour l'éducation et la sensibilisation du public

Roberta Koscielny (Chair), Communications Specialist, Transplant Manitoba - Gift of Life, Health Science Centre, Winnipeg, Manitoba

Tina Robinson (Co-chair), Manager, Communications & Community Relations, BC Transplant, Vancouver, British Columbia

Peggy John (Operational Lead), Associate Director, Program Operations, OTDT, Canadian Blood Services, Vancouver, British Columbia

Jessica Bonnelly, Nurse Manager, New Brunswick Organ and Tissue Program, Horizon Health Network, Moncton, New Brunswick

Christopher Murray, Southern Alberta Organ & Tissue Donation Program, AHS - Foothills Medical Centre, Calgary, Alberta

Angela Carpenter, Provincial OTDT Manager, Health PEI, Charlottetown, Prince Edward Island

Laura Grantham, Manager, Regulation, Policy, Directive & Communication, Alberta Organ & Tissue Donation Agency – Acute Care, Edmonton, Alberta

Alain Landry, Program Manager, Legacy of Life and Critical Care Organ Donation, Halifax, Nova Scotia

Janet MacLean, Senior Director, Donation Services, Trillium Gift of Life Network, Toronto, Ontario

Jennifer Harden, Sr. Program Consultant, Acute and Emergency Services Branch, Ministry of Health, Regina, Saskatchewan

Paramjeet Kaur, Manager, Donation Program, Saskatchewan Health Authority, Saskatoon, Saskatchewan

Margaret Lidstone, Project Coordinator, Alberta Health Services, Edmonton, Alberta

Annie-Carole Martel, Director, Communications and Public Relations, Transplant Québec, Montréal, Québec

Barbara Gibbons, Provincial Coordinator, Eastern Health - OPEN, St. John’s, Newfoundland

Angela Payne, Manager, Saskatchewan Transplant Program, Regina, Saskatchewan

Jenny Ryan, Manager, Program Operations, Public Education & Awareness, Canadian Blood Services, Ottawa, Ontario

Alexis Manick, Communications, Health Canada, Ottawa, Ontario

Last updated August 2022

 

Upcoming Meetings

Date Meeting type
August 17, 2022 Core
September 21, 2022 Core
October 19, 2022 (Tentative) Community Forum

Related information

Intent to donate / organ donation registration in Canada

Each province manages its own system to record organ and tissue donor intent to donate. Developed in collaboration with provincial partners a national registration portal provides Canadians with a single platform to navigate to the organ and tissue donor registry in their province.  Learn more: https://organtissuedonation.ca/en

 

General information about living and deceased donation

General public information and educational materials related to both living and deceased organ and tissue donation can be found here: https://www.blood.ca/en/organs-tissues 

Organs and tissues for life education portal https://learn.organtissuedonation.ca/ 

 

For more information about the Public Education and Awareness Committee, contact  OTDT@blood.ca

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