Qualitative and Mixed Methods Research Designs: Much-Needed but Underutilized in Transfusion Medicine (26EL-606)

In contrast to commonly used quantitative research designs, this eCast will present the basic structures and methods of qualitative and mixed methods research designs for consideration in transfusion medicine research. Speakers will present compelling arguments for transfusionists to consider using these designs and their associated methodologies to approach critical questions in transfusion medicine that can only be adequately answered using these methods. Speakers will describe the basic structures of the major qualitative and mixed methods designs as well as the basics of their data collection and analysis methods and the strengths and weaknesses of the selected designs.

Presented by

Lauren Crowder, PhD, MPH, CPH, Associate Principal, Senior Scientist, IQVIA

Shana D. Hughes, PhD, MPH, Assistant Investigator, Vitalant Research Institute, San Francisco, CA

Kelly Holloway, PhD, MSc, Scientist, Donation Policy and Studies Department, Canadian Blood Services; Assistant Professor, University of Toronto Institute of Health Policy, Management and Evaluation

Learning objectives

After participating in this educational activity, participants should be able to:

• Summarize the role and value of qualitative and mixed methods research in advancing evidence-based practice within transfusion medicine, including how these approaches complement quantitative research to address complex clinical and patient-centered questions.
• Identify three ways qualitative and quantitative research approaches differ, and describe the qualitative data collection techniques (i.e., interviews, focus groups) most-commonly employed in transfusion medicine.
• Discuss strategies for ensuring rigor and trustworthiness in qualitative and mixed methods research, including data analysis and validation techniques.
• Differentiate between major mixed methods designs (i.e., convergent, explanatory sequential, exploratory sequential) and their application in transfusion medicine research.
• Explain why alignment between research questions, methodologies, sampling strategies, and analysis approaches (including integration for MMR) is crucial for strengthening the evidence base for transfusion medicine.

Expand discussion on selected items to include interpretation of standards, variations in interpretation and how to meet the intent of the standard.

Registration

Registration includes access to both the live and on-demand version of this eCast. Registration for the live eCast will close 1 hour prior to the eCast start time. If you register after this time, you will receive access to the on-demand eCast when it is available.

For additional information and to register as a single viewer or group, visit the AABB event webpage. Please note: Registration fees are required for AABB events