AABB ecasts

Explaining Transfusion Medicine/Blood Banking to Administrators

November 3, 2021 | 2:00PM to 3:00PM (EDT)


Program Description

Blood bank personnel and leadership may find it difficult to engage with hospital administration to communicate needs or challenges. This program will introduce the knowledge needed to successfully communicate transfusion medicine topics to hospital administrators. Given as a didactic presentation, Dr. Barnhard will draw on her experience of engagement with upper levels of hospital administration to introduce key concepts in this topic.

Learning Objectives

After participating in this educational activity, participants should be able to:

  • Compare and contrast the key perspectives of hospital administrators and transfusion medicine experts.
  • Outline the key elements and indicators of horizontal and vertical alignment in hospital-based transfusion medicine.
  • Identity and engage the key clinical stakeholders in hospital-based transfusion medicine.
  • Identify natural allies in hospital-based transfusion medicine.
  • Outline the approach to communicating with levels of hospital administration.


Registration includes access to both the live and on-demand version of this eCast.

AABB understands the value of learning together as a group but with COVID-19, bringing everyone together to share the experience in person may not be an option for your team. Given this, all participants in a group will be provided the ability to register as a single viewer (AABB will provide a promocode to registered group viewing coordinators to share with their team in advance of the live program). If you are a facility interested in participating in this eCast, simply complete the Group Viewing registration form and AABB will provide detailed instructions to share with your team. 

Click here to register and for additional information.