Fostering Equity Through Strategic Inclusive Outreach (25EL-571)

This eCast will provide essential insights into addressing unconscious bias and developing inclusive strategies for diverse community engagement. Attendees will gain a comprehensive understanding of how hidden biases can shape decision-making, influence team dynamics, and affect interactions with employees and blood donors.

The program will begin by exploring the concept of unconscious bias, supported by real-world examples that illustrate its subtle yet significant effects. Participants will be guided through self-reflection exercises and introduced to practical tools for recognizing and addressing biases, helping them become more mindful and effective leaders.

The program will then shift focus to strategic community engagement, emphasizing the importance of building trust and representation in diverse communities to support blood donor recruitment and retention. Through a real-life case study, attendees will learn how to identify barriers such as education and trust and develop targeted outreach efforts. Best practices for partnering with local organizations and aligning outreach goals to create inclusive, community-centered donor initiatives will also be highlighted.

By the end of the program, attendees will be equipped with actionable strategies to mitigate bias, foster inclusivity, and promote equitable engagement that benefits both their teams and the broader community.

Presented by

Terrie Foster, RN, MScN
Director/Moderator
Manager Stakeholder Engagement, Canadian Blood Services
Canada

Speakers: TBD

Learning objectives

After participating in this educational activity, participants should be able to:

• Describe unconscious bias and its impact on workplace interactions, leadership, and donor engagement, including how it can shape perceptions and decision-making processes.
• Identify and discuss barriers to blood donation within diverse communities, focusing on trust, education, and representation, and how unconscious bias contributes to these challenges.
• Apply tools and strategies to address unconscious bias in decision-making and interpersonal relationships with employees and/or donors to enhance engagement and retention.
• Design and implement community outreach and leadership practices aimed at fostering an inclusive environment and expanding blood donor presence in diverse communities.
• Demonstrate how addressing unconscious bias and building advocacy can create positive and equitable experiences for teams, communities, and donors.

Registration

Registration includes access to both the live and on-demand version of this eCast. Registration for the live eCast will close 1 hour prior to the eCast start time. If you register after this time, you will receive access to the on-demand eCast when it is available.

For additional information and to register as a single viewer or group, visit the AABB event webpage. Please note: Registration fees are required for AABB events.